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How to Build Viral Marketing Lists
from: Deb St. George - DebStGeorge.comBuilding viral marketing lists is something that any online marketer should actively learn and pursue vigorously. List building in essential to any business that wishes to grown, expand its network and find new business leads. It is also essential because list building determines the number of people who receive your product and/or service updates. It also helps to determine the number of interested parties who will peruse your website and buy the product or service that you are selling.
A viral marketing list can consist of any prospects, leads or customers for your business. Because these lists are customized for your particular business, it is conducive in gaining even more traffic and interest in your online efforts. Your mailing list is highly valuable because that is where the bulk of the customers will come from. Your mailing list also helps to determine the number of individuals you will be able to attract and get to sign up to your newsletter. The “list, is a list of your prospects and customers. It is highly valuable because if (and when) your list begins grows and then suddenly stops, you can better assess the situation.
You should be better able to gauge when and where there is a disconnection in the business, when it may have happened and perform steps towards correcting the problem. If the business does plateau (and this will happen frequently), your list can help guide you in the direction to take your efforts towards what works and what does not work for the strategy. If after time has passed and you do not see any significant growth, you might consider tweaking your efforts and finding another strategy with your viral marketing lists that may offer more success. Get the process started by:
Value all email addresses
Not every email address that you get is important. Simply realize the value of each email address and treat them accordingly. Don’t try to sell something to everyone on your list. Likewise, don’t assume that no one on the list wants what you have. Treat the list as a case-by-case arrangement.
Collect email addresses when appropriate
Be sure to include opt-in boxes for e-mail lists whenever it is appropriate. Also, increase availability so more people can find the list and be persuaded to join in. People will sign on when it is convenient, so make it so simple and easy so they won't think twice about signing up now! To get more attention add your URL to your press releases, flyers, letterheads, business cards, brochures and other marketing materials used by your business.
Connect with others
Word of mouth advertising is extremely powerful and highly effective. It is so effective because it is considered truthful, honest and unsolicited advice from one party to another. Businesses much rather have word of mouth advertising than anything else because they know that it will be completely honest and direct with other interested parties. These lists have the propensity to grow and stretch beyond what any advertising dollars could buy.
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