Marketing for Doctors, Dentists, and Dancers

Written by Deb St. George

Some say there is an argument for using the same marketing material for each profession. After all marketing is marketing, isn't it? Specify the profession in the first chapter and let the professional know that marketing is similar for most people.

The argument continues, to become a professional there is usually additional training that the professional has paid dearly for and so why not charge them more for the marketing materials when targeting each profession? If you went to a bookstore and were a dancer, which book would you pick up first, "Marketing for the Professional" or "Marketing for Dancers"? If you were a dancer you'd probably buy "Marketing for Dancers".

Similar to private label rights (PLR) where there is no copyrighted material and people are encouraged to use the same marketing articles, media and books, there are some marketers that feel there is nothing wrong with distributing the same information as long as you've changed the title (for the profession), book cover graphic (to show each profession), and the first chapter of the book to include target material aimed at each professional niche. Each person owning these rights can claim authorship and have an instant business up and going in no time.

I was recently approached with such an idea for a website that would have 52 weeks of coaching material, a book I could give away for free, a backend system where they would take care of all the deliverability and updating of the content and they would even call my customer to provide additional marketing coaching (where I would receive up to $1,000 if my customer bought) and this system would only cost $495, a one-time fee. They also offered to provide the raw materials and I could put in my own fulfillment system if I preferred instead of using their system.

In this case the marketing materials probably would be copyrighted. The websites would offer the same marketing material except targeted towards each particular profession (at least in the first chapter). It wouldn't be myself doing the training and providing the coaching materials but someone else if you used their system. Your only job in this case would be to have your name displayed at the top of the website and to drive traffic to the website to get results.

The pros are that you have an instant continuity business without doing any of the work.

The cons are that someone else is providing the content. You're name is on the website as the coach but you don't know what will be in each weekly lesson. You won't know if a doctor has talked with a dentist about their coaching material and found out the coaching programs are practically the same except for the first chapter. It stands to reason there will be many people who will be ordering "Marketing for Doctors" as doctors make a lot of money and the coaching content will not only be the same but the design of the websites will probably be the same.

I ran into a similar time savings plan recently. Someone was selling a membership for $37 and in the membership you'd receive three clickbank reviews per month. The website had really nice graphics but the reviews were the written by someone else and the membership was selling the same clickbank review package to anyone in the membership site with no additional changes (so lots of duplicate websites). The up sell was for an additional $10 a month if you wanted videos to explain the review before you were taken to the sales page of the clickbank product you were trying to sell. Well most people would pay extra because videos sell better than just the written word.

The first snag came about when I found a broken link on the review website. Apparently the product was no longer being sold, so that meant one review was already of no value. I went into the code to delete the information with the broken code only to find it originated from an xml file on the person's site who was selling the membership. That meant not only could I not fix a broken link, if I decided to change a review that would mean I would have a lot more work to do than if I had just created the website myself. To top it all off, the video reviews for all the clickbank products were freely given on Viddler. Anyone could use these same videos on their website for free. Obviously this membership didn't work out for me.

Back to the continuity program, was it a wonderful deal? It is common to outsource work these days and so most of the work to set up the website would be outsourced, but the websites probably would look similar. The coaching program would be probably be the same except for a few changes to reflect the particular profession.

Option 1, if you had them do all the work, you'd have no say as to what the content contains.

Option 2, you get the raw materials but have to have your own systems in place (like the call center that calls your customer for you to provide additional coaching, and the shipping out of the cd's) but you keep 100% of the profits and have some opportunity to change some aspects of the program.

My first thought was there are a million websites out there, and if you did a Google search on "Internet marketing for..." you'd already find a lot sites up for that topic. On the other hand, the person putting together the coaching is a marketing professional with in-depth training who knows how to sell products. There would probably be up sells, down sells, and he has arranged for the product fulfillment, personal coaching and the content of the continuity program. As a marketing professional he is experienced and knows what sells best.

There are many professional people that could use coaching to sell their products but what they need more than coaching are systems that help them sell their products. A marketing professional will probably have paid someone to create a website of their own. Doctors, Dentists and Dancers may have a website up with an opt-in box to gather clients and to distribute their information in a newsletter format, a payment processor in place to sell additional products and services, but they may have no idea how to get traffic to their websites. Professionals need to have leads they can contact.

It is not likely a professional would use a separate marketing system for landing pages, but they could use a video marketing system with coaching videos that teach them how to drive traffic to their websites and a community of prospects with similar interests to market to.

If the professional is into affiliate marketing then having separate landing pages on a different website may be useful as you wouldn't want to use your professional website to sell affiliate products or to give away a free eBook with affiliate links if it didn't relate to your professional interests.

How can you offer a coaching service without having a backend marketing system to help you market? In this continuity model, the coaching is provided in a weekly video and through email correspondence for a specified number of weeks. No marketing system is provided, just coaching on how to get leads to your website.

Most people who have never had a good marketing system in place would not see any flaw in this continuity model. It is only when you have partnered with someone who has a good marketing system in place that you can see the difference. The system that most marketers ask for is a marketing system that has all the features needed to train someone who wants to market their business. It is so much easier to add someone to a marketing system if there are step-by-step video tutorials that can be watched over and over again that walk each new member through each step of the marketing process. Instead of an email that often gets lost, isn't it better to have an organized membership website that is organized in a step-by-step manner with videos taking you by the hand at every step?

Whether you are just marketing your business or doing affiliate marketing there are times you might prefer having a landing page (opt-in box) on a different website. You may find some of the people needing coaching in marketing are not professionals, they have no website and they just want to drive traffic to your marketing system so that they receive residual income for each person that joins the marketing system. As a marketer you may also want to do coaching of your own and need a simple easy-to-use system that lets you add your branding videos to your squeeze page and to your landing pages. A good marketing system lets you easily customize and track this information. Although a marketer may want to brand themselves by customizing the landing page with videos of themselves, they may also just let the person owning the marketing system create the sales videos for them.

If I was learning to market my business as a professional, what would benefit me most, a continuity program where I'd receive a coaching video email once a week or a real marketing system with a community of fellow marketers that could help me market to those needing my services?

Although I didn't buy into the ready-made continuity system, I have found a lot of value in some of the marketing coaching that is being provided so far with the continuity system. Good coaching is valuable even if it is in a weekly video format. If you ask most people, however, having a good coaching program and marketing system in place is usually a better fit for most marketing professionals.

Resource List:

Ready Made Micro-Contintuity Program
The ready-made micro-contintuity program probably should be looked at further because it may cost up to $495 to create the book cover, squeeze page, sales page, not to mention the 52 weeks of training, etc. The content may be similar or the content may be changed (if your getting the raw material). It would be nice to be able to do both get the system in place and also get the raw material, have access to the website to make changes, etc., but we'll have to see what more is being offered. The coaching system is done by someone who is a very talented marketer and he has lots of people working for him so these websites may be a good bargain. Who wouldn't want to partner with Russell Brunson?

Clickbank Review Sites
The Ready Made Review Sites have nice graphics and if you are a web developer you might want to save yourself some money and pick up the videos for free at viddler if you are thinking of joining this membership.

Good Personal Coaching and Systems in Place
The best marketing system I have found so far is one that provide systems, coaching, lead capture pages with someone doing the selling for you is The 7 figure Network Marketing System.

Free Resources
If you are looking for free ebook giveaway lead capture pages, or help with video lead capture pages the links in this sentence may be of value you to you.

Best Buy For The Money
If you are looking for a way for a system that not only helps you sell your content, adds affliates to your system, and provides free video and plr products you'll want to check out this link, it also provides a free hosting account, free products and a fantasos marketing system.