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Taking Advantage Of The Best Affiliate Networks
from: Deb St. George - MastermindMarketingTeam.com Hitching your wagon to a star is a time-tested way of getting far. Advertisers need to hook on to robust affiliate networks and further their cause through illustrious affiliates. Win-win-for-all affiliate networks are the order of the day for merchants seeking world wide audience for their products, especially of the software variety.
Most networks follow a revenue-share model with the advertiser. If he sells via the network affiliate, he pays the affiliate as well as the network a commission. Commissions to the network may be 20% or even 30% in some cases. Affiliates lend their technology, reporting tools and creatives (banners, spot, links) and charge per click, per lead or per sale. Rather a costly affair, if you are a merchant. You pay even if there is no sale.
What, then, is the best affiliate network for you? Obviously an affiliate network with low operational costs and the willingness to go the extra mile. Fortunately, affiliate networks around the world are sprucing up their act. For starters, there is no set up fee, for advertisers and for publishers and there is free real time service and support and quick turnaround for advertisers. Then there are networks that charge no commission. They are simply an interface. They generate their income from pop-ups on the publisher’s screen, at no extra cost to the publisher. To make things easy for registered members, there is a control panel reporting service where you keep track of your orders and payments.
Networks also do other nice things for members like placing 120-day cookies in the visitor’s browser. If he places an order during this period, the advertisers account is credited. Affiliate networks are also increasingly taking on accounting services and affiliate payouts on behalf of merchants. In fact, they have organized support cells to deal with customer queries. Also, the convenient prepaid MasterCard’s offered by some networks have wide acceptance. In addition, check if the local affiliate network propels you easily into a global network. Do read through the FAQs on the network website to get the details of how they work.
Networks have a list of affiliate programs and publishers and advertisers are free to strike a deal with the other. Typically, the best networks are the CPA variety – Cost Per Action. As an advertiser you would pay the publisher only if your banner on his website sent the visitor to your website to make a purchase. You also get the benefit of the publisher’s affiliate network. CPM and CPC networks, where you pay the publisher for every lead generated (form filled) or every mouse click, respectively, are more publisher-centric than advertiser-centric. The flip side is that there are heftier commissions to pay on the CPA networks, though you gain on volume.
All it takes is a thorough research to zero-in on a program that works best for your site.
Best Affiliate Programs News
Gamesys: Market-ace and Jackpotjoy Affiliate Program a Crowd Pleaser - MarketWatch (press release)
Gamesys: Market-ace and Jackpotjoy Affiliate Program a Crowd Pleaser MarketWatch (press release) When handing out the Best Bingo Affiliate Program Award to Market-ace, the iGB judges made special mention of the 'solid reputation in the industry and their strong selection of leading recognisable bingo brands, plus the fantastic support they provide ... |
Everest Affiliates takes home iGB Award - Casino City Times
Everest Affiliates takes home iGB Award Casino City Times LONDON, England -- (PRESS RELEASE) -- Everest Poker, one of Europe's major poker rooms is proud to announce to be awarded with the iGB Award for Best Affiliate Program - Poker - 2012. Every year over 500 people from the iGaming affiliate community ... |
Winners announced for iGB Affiliate Awards 2012 - IGaming (press release)
Winners announced for iGB Affiliate Awards 2012 IGaming (press release) Some of the highlights included Oddschecker.com taking home the Best Affiliate Overall prize while Nigel Ridgway from bet365.com snagged the Best Affiliate Manager Overall accolade. Bet365.com also bagged the Best Affiliate Program Overall honour with ... |
Senior Secured Loan Program Provides Financing for Greenbriar Equity Group's ... - MarketWatch (press release)
Senior Secured Loan Program Provides Financing for Greenbriar Equity Group's ... MarketWatch (press release) NEW YORK, Feb 03, 2012 (BUSINESS WIRE) -- The Senior Secured Loan Program (SSLP), jointly managed by Ares Capital Corporation and an affiliate of GE Capital, announced today the closing of a $130 million senior secured term loan to support the ... |
Understand the Best Forex Affiliate Program From Several Viewpoints - Brunei News, Brunei Headlines from Brunei fm
Understand the Best Forex Affiliate Program From Several Viewpoints Brunei News, Brunei Headlines from Brunei fm If you are thinking about launching a foreign exchange related website, you might be inquiring what the best forex affiliate programs are available on the internet. There are numerous options that online marketers can go for nowadays and they fall ... |
5 Things You Can Do To Improve Your Affiliate Program Today - Marketing Land
 Marketing Land | 5 Things You Can Do To Improve Your Affiliate Program Today Marketing Land Given that, I thought it would be helpful to provide a few things that you can do today to improve the health of your affiliate program. While these action items may not generate incremental revenue for your program this week, they will help invigorate ... |
Twin Tiers Region Affiliate of Susan G. Komen for the Cure Issues Statement - WBNG-TV
 RH Reality Check (blog) | Twin Tiers Region Affiliate of Susan G. Komen for the Cure Issues Statement WBNG-TV It is our intent to administer a Community Grants Program that meets the breast health needs of women and men in our local community, to create greater access, and to ensure quality of care. As such, today we wholeheartedly support Komen's national ... Susan G. Komen for the Cure founder defends Planned Parenthood decision Local ties to Komen foundation continue Head of Komen Central and South Jersey Affiliate Expresses Relief about ... |